NEHEMIAH KAI

Samsung wanted to host their annual forum to continue forming the messaging of ‘Kinship’ in ‘Forum 2.0’ from Samsung Forum 2014. The event was to encourage growth of Samsung with partnership, strengthening of relationships and fostering of ties; creating ties that bond each other as a Samsung family. The forum thus, solidify positioning of Samsung as a united force that achieves growth and expansion to progress further together as a family.

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My time in amcasia! We conceptualised the entire forum with influence of Samsung’s vision for the decade to “Inspire The World, Create The Future”, Samsung inspire our partners to lead the future together with them. It’s about fostering kinship as we discover new possibilities with new technology and innovative products to lead our future forward. Samsung solidify our relationship with their partners further with the same vision of inspiring consumers. Placing the partners at the heart of the experiential journey, drive the entire event experience by sharing together with the guests’ needs of staying ahead in today’s world thus enabling Samsung’s partners for progress.

 

This concept was brought forward into the key visuals in displaying cohesive bond with the partners to lead progress forward. A favourable turnout of about 2,400 attendees at the forum. The targeted audience was approximately 2,000 attendees.