NEHEMIAH KAI

First Quarter (CNY) of Maybank Cards Campaign.

 

Came up with the idea of using the chinese character 福. Representing good fortune, the auspicious 福 character is typically displayed during Chinese New Year. Some people may also display 福 upside down (倒) to indicate the arrival (到) of good fortune!

 

The key visual features 福 with the bottom-right section replaced by promotional items and prizes, exclusively for Maybank Cardmembers. This visual treatment is flexible and can be adapted to different promotions throughout the campaign.

 

CD - Charlie Blower, Nick Tan

AD - Nehemiah Kai

Copy - Elon Law