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Kia: Guess What Car?

A pre-launch event done back when i was with my first company Creatus Asia. We conceptualised and executed a month long pre-launch contest for the Kia Cerato Forte, by boxing up a de-branded Forte from Kia to allow public to join in guessing what make is the car.

 

Using this element of surprise and mystery to help generate curiosity, buzz and interest among to public. As our client wants to change the perspective of public that Kia's car have qualities of a european make. By doing this event, we had many members of public guessing european brands and they were surprised and impressed when the unveiling was done.

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